Privacy Policy
Last updated: January 2026
1. Introduction
Welcome to Movo AI. We are committed to protecting your privacy and ensuring the security of your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Shopify application.
Movo AI is an AI-powered video generation service that transforms static product images into dynamic videos for e-commerce merchants.
2. Data Controller
Movo AI
Email: info@appmovo.com
Jurisdiction: Spain / European Union
As the data controller, we determine the purposes and means of processing your personal data in accordance with the General Data Protection Regulation (GDPR) and the Spanish Organic Law on Data Protection (LOPDGDD).
3. Data We Collect
3.1 Shop Information
- Shopify store domain (myshopify.com)
- Store name and email address
- Store owner contact information
3.2 Authentication Data
- OAuth access tokens (encrypted)
- Session identifiers
3.3 Content Data
- Source images you upload for video generation
- Text prompts and video configuration settings
- Generated video files
3.4 Billing Data
- Subscription plan information
- Credit balance and transaction history
- Payment processing is handled entirely by Shopify Billing API
3.5 Usage Data
- Video generation history and preferences
- App usage patterns and feature interactions
- Error logs and diagnostic information
4. How We Use Your Data
| Purpose | Legal Basis (GDPR) |
|---|---|
| Provide AI video generation services | Contract performance |
| Process billing and subscriptions | Contract performance |
| Store your content in cloud storage | Contract performance |
| Send service notifications | Legitimate interest |
| Improve our service | Legitimate interest |
| Comply with legal obligations | Legal obligation |
5. Third-Party Services
| Service | Purpose | Location |
|---|---|---|
| Replicate | AI video generation | United States |
| Cloudflare R2 | Image and video storage | Global |
| AWS SES | Email delivery | Ireland (EU) |
| Shopify | Authentication and billing | Canada |
| Neon | Database hosting | United States / EU |
6. Data Retention
| Plan | Videos | Source Images |
|---|---|---|
| Free | 30 days | 7 days |
| Starter | 90 days | 30 days |
| Pro | 1 year | 90 days |
| Business | Unlimited | 1 year |
When you uninstall the app, we delete your data within 48 hours as required by GDPR and Shopify policies.
7. Your Rights (GDPR)
- Access: Request a copy of your personal data
- Rectification: Correct inaccurate data
- Erasure: Request deletion of your data
- Portability: Receive data in machine-readable format
- Restrict Processing: Limit how we use your data
- Object: Object to processing based on legitimate interests
- Withdraw Consent: Withdraw consent at any time
To exercise these rights, contact us at info@appmovo.com. We will respond within 30 days.
8. Data Security
- All data transmitted via HTTPS/TLS encryption
- OAuth tokens encrypted at rest
- Access controls and authentication for all systems
- Regular security audits and monitoring
9. International Data Transfers
Your data may be transferred outside the EEA. We ensure appropriate safeguards through Standard Contractual Clauses (SCCs) and Data Processing Agreements with all providers.
10. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by email and by posting the updated policy on this page.
11. Contact Us
Email: info@appmovo.com